Girls are the Future?

The economic superstructure has a dwindling need for boys. They are a shrinking market, and therefore an economically undervalued group. Besides video games and certain toys, there are increasingly fewer things that are marketed explicitly "for boys," since to do so would be to displace girls who might be interested in those markets. But have the markets reached this conclusion out of shifting attitudes about "girl power," or have they done so for economical reasons? That is to say, in girls marketers have a base that includes what continues to be the traditional girl media (the color pink), but also other varieties of "girl expression," and girls are therefore expected to be more active "buyers" across these multiple markets as a result. Boys have been shown to be a limited, almost niche market, so companies often don't see the reason to put up the money to cater to them specifically. Anything they do market with boys in mind must also consider possible girl buying power.

This is because girls are also both more likely and more encouraged to branch outside the narrow range of media designed for traditional girlhood. Products and companies originally steeped in selling to the traditional boyhood interests are finding that their limited target is vestigial, as they could just as well survive off the varied interests of their counterparts (who they value more due to the socially perceived penchant for materialism). Thus, if girls could be said to be the future, we know what gave them such a distinction -- the free hand of the market has thrown them into the social limelight, despite that cumbersome "stuffy-old" equality standard.

On the contrary to the egalitarian pleas, we routinely observe that it's far more edgy, fun, and (as we shall observe) sexy, to be girl-centric (at least, that's how the market would have it). Girl empowerment these days is a reflection of a newly spawned cultural standard born from an economic landscape that the stewards of culture (advertisers and products) are betting fortunes on. It doesn't really matter whether girls are indeed the future so long as they believe the line enough to dip their hands into whatever market is trying to pep them up for their purchase power. Likewise, if today's boys are to play second-fiddle in the future, such will have been accomplished because pockets were lined from their systematic devaluation today across all media. Why else would children's media extol the benefits of being a "good, clean, fashionable, trendy, diverse, intelligent, sporty, and empowered" girl, over being one of those "lazy, stupid, smelly, disgusting, hyper, non-fashionable, old-fashioned, slimy snip and snail" boys? That is, unless they weren't trying to cater to that sex's ego.

These so-called new gender expectations are not so new after all though. In fact, they represent the same mechanism of thought that has always existed -- that being, coddle the girls, make sure they are greeted with nothing but positivity and encouragement because they can't handle real criticism, and belittle the boys, because doing so makes them strong, and they can just weather any storm. Despite this, the feminist reaction to this social phenomenon has been mixed, with the extremes under the belief that society has finally "arrived" on the route to economically induced "payback" that the new generation should be forced to foot the bill for, and the wide majority taking a more moderate approach -- stressing individual need over coddling anyone, but generally being unconcerned. It is no question where their bias lies, along with their credibility, as whenever girls are being devalued in this culture, we certainly do hear about it and all of its injustice. Then again, there should be no question what side a feminist will take -- it is in their name.

Regardless, research has been on a crusade lately to confirm these new social expectations created by the stewards of culture, and so in the past 30 years, we've learned nothing else except how much more capable our daughters are -- to the point where it can hardly be called noteworthy anymore. Girls are smarter than boys, they get better grades at everything, have faster skill development, mature faster, have better sensory ability, have better life outcomes, go to college at greater frequencies, make for happier parents, work harder, make better friends, and almost any other trait you can imagine. All has been carefully researched, and so there are simply less and less reasons to conclude anything other than the fact that female children are superior creatures to male children. Indeed, parents, teachers, professionals, and ultimately, the market itself, have begun towing this conclusion, encouraging girls to be all they can be knowing of course that they really can be anything. Boys on the other hand can only be "boys." In the war between being anything and being a boy, girls rule.

It has become new, exciting, and sexy to assert girl superlatives as the norm, and relegate boys to the has-been pile. Now society roots for the girl to triumph, yes, but gives her the most praise and accolade when her triumph is seen as an usurpation, the overtaking of the male establishment, which is unfortunate for the "run-of-the-mill" triumphing girl that gets ignored. Society wants to prove to itself, even if it knows it to be wrong, that girls deserve not only to be triumphant, but more "importantly," to lay waste to their increasingly de-humanized and "unnecessary" alternatives. We get off on the spectacle of strong girl, insist she become that spectacle to our own enjoyment, using a boy as little more than a catalyst, a punching bag to pair off her achievements, but then fail to actually support her once she outgrows the bracket. It no longer feels all that sexy once those "meek little kiddies" who might have been swayed by "girl power" have grown up and have minds of their own, so we move on to the next group of offspring. The one thing nobody is willing to admit in all of this, is that everybody is getting off on the same sexual kink. That's all it is.

In the pursuit of this pleasure, we have piped up the girl's self-assurance in childhood to the point of anxiety and burnout by adolescence (they can not remain the perfect, all-important child forever), and sidelined the boy's enthusiasm to be the embarrassing joke it is until we are sure he has internalized it forever. The less important child has an ego to save against the onslaught. But the grand social experiment to degrade boys (and promote girl power on the side) has only succeeded as far as it has been paid for. The science about the sheer multiplicity of girl superlatives remains convincing, but if the goal is having girls on top of the perennial pyramid and truly ruling the world, more work has yet to be done. It feels good so far, but the climax is still coming.